The eye-opening new book
Porn for Bankers: What bankers can learn from porn.
In a very unconventional but fun way, international retail specialist Hans Eysink Smeets describes how porn and other sectors had to drastically reinvent their retail models, managed to survive, and created a whole new set of rules that led them to become something our bankers are looking after for so long: truly customer centric.
Porn has always pioneered new media. Bookprinting, photography, film, video, the internet -porn was the first to see the commercial potential. The shift towards the internet has lead to the extinction of their business model based on video’s, DVD’s and brick and mortar sex shops. In it’s wake: bookstores, post offices, travel agencies, music stores and yes- banks.
By applying the lessons from these shifting sectors, our banks could innovate much easier, and be twice as consumer-friendly at half the cost. And that is good news for all of us.
The book is available as paperback, eBook, abd pdf. Read more about it.
Buy the book
What others said
Theodor Kockelkoren, Member executive board AFM, the national authority agency Read the full interview‘’Easy to read, mind tickling and pleasantly unconventional.”
Hamish W. Taylor, CEO Sainsbury’s Bank, large supermarket bank , United Kingdom…Read the full interviewHe has extensive knowledge of the field, has been all over Europe and is full of examples. He is forthright in his approach, like a real Dutchman, far more direct than we (British) tend to be, and thus very powerful.
Lone Jensen, Products and processes Jyske Bank A/S, most profitable bank bank group…Read the full interview“I like it. It’s provocative to us, especially the part about cavemen in pinstripe. It’s got humor.
About the author
About the author
Hans Eysink Smeets: a real insider in the world of banking.
Hans Eysink Smeets has written his book with the experience of 20 years in the banking world. As one of the world’s leading retail strategy consultants he knows what goes on inside the banks. He works for large retailers, brand… Read more
Hans Hagenaars, CEO Postbank Nederland, market-leading postbank multinational ,…Read the full interviewHe understands the trends and has a razor-sharp vision on what is going to happen in the sector in the next 5 to 10 years.
Hamish W. Taylor, CEO Sainsbury’s Bank, large supermarket bank , United Kingdom…Read the full interviewHe has extensive knowledge of the field, has been all over Europe and is full of examples.
Neil Humphrey, Vice-President Customer Development The multi-brand multinational…Read the full interviewHe really is a master when it comes to bringing about change in your company.
The Promotional Video
Adult actress Kelly Coxx tells us about banking
For the promotional video, we visited fictional Hollywood porn actress Kelly Coxx and asked her about the banks of today. Read more
Business Insider
Hans in the US press: the book on Business Insider.
Linette Lopez from Business Insider (3.7 million visitors p/m) picked up Hans’ US visit and wrote an article about Porn For Bankers. Here it is: Business consultant and former banker Hans Eysink Smeets lives in Amsterdam, and over the… Read more