Big country, big retail challenges.
What have you done in Russia?
Due to a lucky coincidence within our network we were asked to develop a concept for timber retailing. That allowed us a good insight in the various developments in Russian retail in the 1990s. Pioneered into this huge country with a home improvement/ DIY business format. Fascinating project because many of the infrastructure that we so easily take for granted was failing at the time.
How far along the trend of retail-development is Russia?
It’s running headlong towards a modern retail infrastructure, but still a difficult not to crack for many.