One of the poorest countries in the world. Modern retail is just starting to appear. Most of the volumes are with street vendor and small mama/papa boutiques. Any retailer must be super aware of this. For example: most people have never been in a supermarket. Not could afford one.
At first glance Senegal appears to be one of the more organized countries of Africa, and seems to have it quite together. This however is more a product of the peace in the region, than of it’s wealth.
Senegal is still very much an unpaved road, and any retailer must have a long breath as developments are not going that fast, and it seems that true modern retail is still pretty far away.