We know how to work in the country of BIM.
What have you done in Turkey?
One of the huge international retail success-stories comes from Turkey: discount chain Bim. One memorable project there was for Algida, the name for the Heart brand ice cream of Unilever. The omnipresence of this brand in the Turkish streets is an example for many other countries. Through this project we came to understand the rapid shift of mom-and-pop retail towards the multiple chains very well. Rapid shifts from Mom&Pop stores towards national and regional chains.
Do you speak the languages?
No. A management level English is no problem whatsoever. In the streets you sometimes need interpreters.
How far along the trend of retail-development is Turkey?
Pretty advanced. the 75 million inhabitants make it a big market. Multiple chains lord it over many retail sectors. Migros, which shares the logo with its Swiss namesake, but which has severed the relationship decades ago is modern in every sense. One of the most exciting developments is that of Bim, a real hard discounter with a limited assortment of some 600 SKU’s, started with 21 stores in 1995 and is now the number one in Turkish daily goods retail with bit under 3500 stores.
What company would you still like to work for again in this country?
Migros. We have worked for the Swiss Migros with success and would like to repeat that in Turkey.