Brazil is an amazingly large country. We have discovered the province of Bahia for a project for one of the largest companies in the world: Dia.
It’s FMCG is well-developed, and just arriving at Discounter-stage. Most of the people do their shopping in modern retail, even though their GDP is well-below Western-European levels.
They have very strong retail players there, but the country is still one of the most interesting places to start business. Developments are going really fast, and there is a lot of room for expansion.