‘One of the best retail consultants
in Europe, I believe.’
CEO of a large supermarket and convenience stores chain, Balkans, Europe
‘You hire Hans to enrich yourself with new perspectives and creativity’
CEO of a multinational supermarket group, Western and South Eastern Europe
We are hired by sharp, impatient executives, who want to speed up change.
‘So much quality in such a short time’
Commercial director of a market leading wine & liquor chain, Western Europe
This is us. A very personal, highly specialised boutique consultancy.
‘He’s fast, fascinating, sharp, creative and -most important authentic and independent’
CEO of a large non food retail group, Western Europe
We work on Board-level for over 300 clients, in all retail sectors.
We have worked in more than 45 counties world-wide.
‘His approach is international. He has a good feeling for what is happening in retail worldwide.’
CEO of a multinational ice cream brands company, South Europe
Our clients want us to turn their ambition into an exciting reality.
‘I have worked with many consultants. None have delivered his understanding and assessment of the numerous dimensions of a business, followed with intelligent insights, strategy and a tactical plan developed in a terse time frame. This was truly impressive.’
Sales director of a huge department store chain, North America
And make real change on the KPI’s within weeks.
‘Highly relevant and actionable recommendations: detailed feedback on ways to improve efficiency, optimize costs, and enhance the overall customer experience.’
Chairman of market leading supermarket chain, Eastern Europe
Over four decades, we have been invited to bring retail strategy to more than 300 companies.
Privileged to have been part of these journeys
We work with leadership teams for only a short period; at the beginning of a transformation. Once the strategic direction is clear, the real work begins. That work is done by the leadership team.
11 to 31%
Amazing to see from within how a East European retailer increased market share from 11% to 31% through a fundamental transformation. It was exciting that they asked us along on that journey.
Doubled sales
The new executive team of a West European retail chain more than doubled the company’s revenue within seven years. We were delighted to help the new leadership team develop the strategic direction at the beginning of this journey.
31 to 38%
During the years we supported the leadership team of a leading Western European supermarket chain, market share grew from 31% to 38%. We were invited to contribute to the development of the overall strategy, positioning, assortment, marketing and loyalty programme.
‘Last year our outlets scored a sales increase of no less than 39%. Part of that is due to new investments. Still, we consider it a big success. He made a great contribution.’
Executive of a large diversified retail cooperative, Scandinavia
Our deliverables are extremely visual.
‘Extraordinary creative, yet very practical when it comes to the implementation.’
Executive of a international mail services group, Western Europe
Meet the Eysink Smeets family.
(Really, we’re family.)
Hans Eysink Smeets
Partner / Consultant
Hans must be one of the most sought-after retail consultants in the world. He’s done more than 300 retail turnaround projects worldwide, and has an unrivaled experience. His style: Outspoken, direct, but always with a smile.
Karin Montagne
Partner / Consultant
Karin has a background as designer, fashion-editor, stylist and trend-researcher. She has an unparalleled sense for consumers and trends – and extremely strong business creativity, which she uses to create concepts that fit the consumer of tomorrow.
Rik Eysink Smeets
External Strategy Support
Rik was a strategy consultant at Eysink Smeets for 7 years. A while ago, he started his own strategy company with a stronger focus on digital, mobile and e-commerce (www.rikeysinksmeets.com) Rik supports Hans on strategy and online when relevant (and vice versa).
Tom Eysink Smeets
External Creative Support
Tom Eysink Smeets is experienced in digital media and filmmaking and was was creative director at music label Suburban. Tom is our support on creation, digital and online.
‘Normally, what we get are MBA’s, mathematical, analytical type of persons, not bright little talking heads who have a design background and who are very different, very practical and very useful at the same time!’
CEO of large bank, Scandinavia
Every project is different. We focus only on the topics that offer the greatest opportunity for change.
- Analysis of your consumer needs
- Analysis of your consumer segments
- Analysis of future of market/competition
- Retail Safari
- (International) Benchmarking
- (International) Consumer Trends
- Analysis of Current Strategy
- Analysis of Current Positioning
- Analysis of Strengths & Weaknesses
- Creation of New Strategy
- Creation of 5 years Ahead Vision
- Creation of Positioning
- Creation of Reason To Be
- Creation of Brand Mission
- Creation of Consumer USP’s
- Analysis of brand positioning
- Analysis of identity
- Creation of new brand & identity
- Creation or sharpening of visual identity
- Creation of mission/tagline/slogan
- Analysis of Assortment & Private Label
- Creation of Strong Assortment Strategy
- Creation of Private Label Strategy
- Creation of (Private Label) Packaging Design
- Creation of Hero Categories
- Analysis of Price Strategy
- Analysis of Price Perception
- Analysis of Promo Strategy
- Creation of Price Strategy
- Creation of Promo Strategy
- Analysis of Location Strategy
- Analysis of Stores & Store Design
- Analysis of Customer Journey
- Creation of Location Strategy
- Creation of Stores & Store Design
- Creation of Customer Journey
- Analysis of Marketing Effectivity
- Analysis of Flyers/Promotions and Flyer/Promo Effectivity
- Creation of visual Marketing Umbrella
- Creation of Marketing Guide
- Creation of tone-of-voice Guide
- Creation of Online Marketing Guide
- Creation of all marketing channels (tv, radio, flyer, outdoor, guerrilla, online, etc)
- Creation of smart new ways to get your message across
- Analysis of E-Commerce platform
- Analysis of E-Commerce business model
- Creation of E-Commerce strategy
- Creation of E-Commerce visuals
- Creation of E-Commerce execution
- Analysis of current Loyalty Programme
- Analysis of current data retailing
- Creation of data driven retail programme
- Creation of Loyalty Programme
- Analysis of Expansion strategy
- Creation of Expansion Strategy
- Creation of Master Franchise Acquisition Strategy
- Creation of Merger Strategy
- Creation of New Country Entry Strategy
- Commercial Due Diligence
Finally, we’re great speakers on retail trends.
‘Masters when it comes to bringing change in your company.’
Vice-president for customer development at FMCG multinational, world-wide
Real conversations.
The quotes you see throughout this website come from more than 100 in-depth interviews with CEOs and senior executives. Every interview was reviewed and approved by the interviewee before publication. Out of discretion, we have chosen not to publish names or company details on the site. If you are a CEO or senior executive seriously considering working with us, we will be happy to share the identities of the interviewees in confidence.