Interview Wouter Kolk, CEO Albert Heijn

‘If you need a different direction, a clear vision and positive energy in your organization, you hire Eysink Smeets.’

Eysink Smeets worked together extensively with Wouter Kolk and helped create the general strategy of Albert Heijn, as well as did big projects on assortment strategy and marketing. After the project, Wouter Kolk was asked for an interview, conducted by a journalist.

So what’s happening?

Today’s winners are data-driven by nature, leaving many old brick and mortar players behind. The relatively new players are pushing the envelop on the use of data, forcing ‘old’ brick and mortar retailers to learn and adapt a skill that is quite new. How to use data.

So what’s happening?

Today’s winners are data-driven by nature, leaving many old brick and mortar players behind. The relatively new players are pushing the envelop on the use of data, forcing ‘old’ brick and mortar retailers to learn and adapt a skill that is quite new. How to use data.

So what’s happening?

Today’s winners are data-driven by nature, leaving many old brick and mortar players behind. The relatively new players are pushing the envelop on the use of data, forcing ‘old’ brick and mortar retailers to learn and adapt a skill that is quite new. How to use data.

So what’s happening?

Today’s winners are data-driven by nature, leaving many old brick and mortar players behind. The relatively new players are pushing the envelop on the use of data, forcing ‘old’ brick and mortar retailers to learn and adapt a skill that is quite new. How to use data.